![]() ![]() Everyone has the degrees, the letters, the social group memberships, etc. In the job market, once you pass a certain pay grade, the tech skills no longer differentiate. ![]() Humanity, on the other hand, not so much. I tell my clients all the time: Knowledge is easily accessible. ![]() How many times have you gotten a phone call and instead of it being a person, it was some "bot" on the other end? How many times have you received an email that you knew was artificially created? People are starving for the human touch and authentic expression, especially in business, and the knowledge is all out here. With the advent of all things artificial and automated in the name of advance and further removing the human element from business, communications and relationships, it is absolutely imperative and more desirable that a person be authentic. Depression may subside because you're no longer trying to be what you're not and you're comfortable not trying to be all things for all people. When you do that, anxiety declines, and appreciation, gratitude and good feelings take over - and instinct abounds. This is also relatable to living in flow, where you tap into the eternal reservoir of trust and belief in one's self. Personal brand leadership is being able to be comfortable in your skin and never having to remember your lines because you live unscripted, reliant upon the lessons you have learned, and the (what we call 3 Es) education, experience and expertise gained delivers up to you next. It works for anyone trying to live an authentic, genuine life and be of authentic and genuine value to their clients and shareholders be they employees, family members and/or investors. Personal brand leadership works for anyone who is tired of faking it and truly interested in making it. Related: 5 Steps to Becoming an Authentic Leader Who does personal brand leadership work for? This is how the world becomes a better place and why personal brand leadership is a futuristic form of leadership looking forward and not back into the past, except as a way to realize strengths to power us up for the next quantum leap. Thus, they become inspired, motivated and inclined to grow, develop and progress. They have these epiphanies, me-too and ah-hah moments as you tell your story, and when you don't stay or dwell in your mistakes but make the appropriate adjustments and overcome challenges, they see themselves as being able to overcome challenges, too - and until they do, they get to live vicariously through your ability to overcome their mistakes. So, the more human and the more imperfect you make yourself, the more relatable you become and the more people begin to respond to you. Humans want to be in relationships with humans. You tell of your mistakes and shortcomings, regrets, losses, etc. You lay yourself bare, to be judged and held accountable, and you become vulnerable. When you tell your story, you open yourself up to the world, which takes courage. You can see the power in this as you think of those you formed strong bonds with and leadership figures who changed the world or had a strong positive and enduring impact. However, once someone has gathered that data central to who they are and how and why they conduct themselves as they do, the job becomes to relate this data to the world. It is not easy for a lot of people, and it works better when someone facilitates or coaches you through that process as it can be painful and challenging - and many get stuck. In order to do this, you must go back into your past and detail your origin brand story. These operating principles became guidelines, or what the scholarly body refers to as "worldview." This worldview is our perspective and how we see the world, and we deal with the world based on our MVPs or morals, values and principles. From these experiences, lessons and wisdom were drawn, and operating principles were formulated. Between the ages of 0-7, 7-14 and from 14-21, core experiences were formed. Personal brand leadership begins with a story. Related: 5 Surefire Ways to Become a Better, More Effective Leader How does one develop their personal brand leadership style? ![]()
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